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At C&EN one of our main goals—the most important one—is to establish as deep an engagement as possible with our readers. At the core of our readership are the 150,000-plus members of the American Chemical Society, who have unlimited access to all the content we produce. But our audience extends way beyond that, and the team here will often hear me refer to “potential members”—that is, readers who are not members of ACS ... yet! My philosophy is that a large proportion of the [...]