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Startup Owner's Manual
Steve Blank & Bob Dorf
This is an essential book for anyone who wants to start a business. It serves as the basis for the Lean Startup Launchpad. It is a basic reference for several entrepreneurship courses in Brazil and around the world. If you want to take the Innovative Research in Small Business Program (PIPE) from the São Paulo Research Foundation (FAPESP), this book will help you a lot. In this book, you will be guided through an exciting journey that covers all the stages of starting a new business, from the conception of the idea to the launch. The authors are experts in the subject and bring all the confidence to follow their guidelines. The book offers fundamental lessons on how to validate your idea, attract investors, build an excellent team and conquer the market. In addition, it is full of inspiring stories from other famous startups. If you are excited about the idea of creating your own innovative company, this book is a kind of magical guide that shows you the way. Be prepared to embark on this challenging journey, with ups and downs, but with a good chance of success!